Tuluntulu is a mobile content platform targeting audiences in Africa and globally with African focused content. As at August 2015, the platform has 17 x 24/7 streaming TV channels and 10 radio stations. Tuluntulu is designed to work on mobile devices connected via low bandwidth connections.
The “FREE” business model is designed to maximize audience reach and engagement. The app can be downloaded for free from the Google Play and iOS App stores, usage is free (no subscriptions), 100% free on Wi-Fi, with data costs only if connected via a mobile network (low data setting consumes +-50MB/hr.).
The app displays the channels’ Twitter feed thereby providing live user/channel interaction (second screen). The user can personalise the app by selecting “Favourite” channels, and users can choose high or low profiles (data consumption/quality changes) in order to save data costs or increase picture quality. Users can register directly or via Facebook.
Advertisers can reach the app/channel audiences with long form programming or short form advertising and sponsorship. Tuluntulu has a substantial database of users across Africa that can be accessed for surveys or questionnaires.
Tuluntulu is the perfect platform for content owners wishing to extend the reach of existing video programming or complete TV channels into the mobile space in Africa. Content owners can secure their own dedicated 24/7 channels on the platform.
Tuluntulu has received a number of awards including a Technology Top 100 Innovation Award, a Frost & Sullivan Award, and was selected as one of the top 50 startups in the world by Unilever Foundry 50.