Profile – Pierre van der Hoven

Pierre has over 20 years experience in the media industry. He is a qualified Chartered Accountant and Chartered Marketer. His MBA (Henley) thesis focused on the international media business.

It all started at the South African Broadcasting Corporation (SABC), where he occupied various financial and strategic positions, which gave him experience across all broadcasting, technology and content disciplines.

And then the entrepreneurial drive took over … he is a founder of a number of media companies including eTV (the only commercial free-to-air television in South Africa), YFM (the largest regional radio station in South Africa), Yarona FM (a regional radio station in Botswana), and Three Blind Mice Communications (a digital signage company). TBM at the time pioneered digital signage using satellite-multicasting (Video over IP). TBM won numerous awards, and Pierre was appointed by the SA Government as an innovation ambassador.

The convergence space led him back into broadcasting, and multiple platform content distribution (TV, mobile, internet). In 2007 he started a destination marketing company, Southern Africa Direct, marketing the Southern African region across multiple platforms using video. The first distribution channel was a 24/7 TV channel on SKY (UK), broadcasting a mixture of lifestyle and culture, travel and tourism, business and public affairs information. The other primary distribution was with online video (streaming and on-demand).

In early 2010, he re-started a consultancy business called Baobab International focusing on the Web 2.0, social media, and online video as well as the media and travel / tourism industries. In March 2011 Pierre was part of the team that launched Southern Africa Report – an online bulletin of political and economic intelligence.

In January 2012 Pierre launched Tuluntulu.